Movie-Themed Halloween Costumes Lead Google Search Trends

What will the most popular Halloween costumes be this year? Google’s top trending searches for Halloween costumes give us a good idea that movie-themed getups might be seen on most trick-or-treaters this holiday.

While costumes from the TV show Breaking Bad and the viral video “What Does the Fox Say?” were popular options on last year’s list, Snow Queen Elsa, snowman Olaf, and Princess Anna outfits from Disney’s animated blockbuster Frozen are in the lead for 2014. Maleficent and Teenage Mutant Ninja Turtles costumes rank third and fourth, respectively, followed by costumes from Guardians of the Galaxy, Captain America, and The Avengers.


Video-game Assassin’s Creed and dog-spider costumes are the only non-movie-themed costumes to crack the top 10 searches.

Interestingly, it seems more people are looking to incorporate their pets into the Halloween spirit as well, as searches for dog costumes are trending approximately 15 percent higher than last year, says Google.

In addition to ready-to-go costumes, people also like to create their own Halloween outfits. The most searched do-it-yourself (DIY) costumes on Google are consistent with general Halloween trends, with Elsa, Olaf, Ninja Turtles, and superheroes making the list.


   Image Credit: Google

The DIY Halloween spirit is more alive on YouTube than other platforms, according to Google. Searches for makeup tutorials on YouTube spike each October, as millions of people look for Halloween inspiration and tips.

Referring to previous data, Google says that last year nearly one-third of Halloween costume searches on YouTube were for DIY costumes, up 200 percent from a year prior.

So are you ready to trick-or-treat on October 31? What will be your Halloween costume this year?

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