Supercharge Your PPC Workflow

Supercharge your PPC workflow with these daily, weekly, monthly, and quarterly tasks.

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Date published
November 18, 2014 Categories

There are a never-ending number of tasks needed for successful PPC workflow. Sometimes it feels like there is too much to do and too little time to do it. Establishing a routine for PPC optimization helps calm the chaos. Supercharge your PPC workflow with these daily, weekly, monthly, and quarterly tasks.

Daily:

Daily tasks should be done even on your busiest days. If you have meetings most of the day, do these items first.

Weekly:

Set aside time each week for digging into deeper optimization tactics. If you’re managing high-volume campaigns, you may need to do some of these tasks two to three times per week or even daily.

Monthly:

Agency PPC managers are no doubt familiar with creating monthly reports for clients. But reporting isn’t the only task you should be doing on a monthly basis. Each month, do a deep dive on key PPC metrics.

Quarterly:

Every quarter, set aside time to look at long-term goals and analysis for your PPC campaigns.

Yearly:

Every year, take time to review your personal goals as a PPC manager. What new skills do you want to learn? What did you do well this year? What search conferences do you want to attend in the upcoming year? Spending time thinking about individual goals will not only prepare you for your annual performance review, but also help you become a better PPC manager.

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