SES London 2015 includes exciting and informative sessions on a range of topics, from revamping your PPC campaigns and dealing with mobile SEO to developing a marketing strategy with big data and programmatic advertising.
More than 30 sessions throughout two days – this is what you can expect at SES London on February 10 and 11 at Victoria Park Plaza. And brands – big brands – like Schneider Electric, Lego Group, House of Fraser, and many more. Add to that networking – and lots of it, including meet and greets, “meet the experts” roundtables, and more, and you have a leading search and digital marketing event.
Here are five sessions you don’t want to miss:
1. Revamping and Rebooting Your PPC Campaigns
In this session, PHD and Travel Republic are discussing how to re-architect inherited campaigns to maximize effectiveness and how to optimize existing paid search efforts, from campaign design to testing, execution, and measurement.
2. Mobile SEO – How to Approach Your Mobile Strategy to Get It Right
Andrew Smith, global head of SEO, Momondo Group/Cheapflights, will take you through the mobile user experience and its impact on rankings, the virtuous cycle of app store rankings, boosting app downloads, and cross-device considerations.
3. Developing a Winning Digital Marketing Strategy With Big Data and Programmatic Advertising
Ross Webster, managing director, EMEA, The Weather Company International, will talk about opportunities that big data can bring to marketers, how data insights are becoming essential for marketers to produce strategic creative campaigns, and how data can allow messages to be delivered to users with more relevance, based on factors such as localization and real-time weather conditions, and what percentage of your budget you should allocate to programmatic media.
4. Driving Results With an Efficient Social and Content Strategy
Havas Media and House of Fraser will offer their advice on how to conduct a SEO/social content gap analysis via PPC conversion data, advanced reporting/insights through Webmaster Tools/AdWords, as well as present their case study on how an integrated approach lead to massive improvements to front- and back-end KPIs for PPC, SEO, and social.
5. How Brands Should Bring Together Mobile With Paid, Owned, and Earned Strategies
Ant Robinson, the former head of search and social at Auto Trader, will talk about how Auto Trader created organic content and optimized landing pages while increasing the authority of content via social media and why it is so important not to rely too heavily just on PPC or just on SEO and focus on social targeting.
Bonus…Keynotes!
Keynote sessions at SES London include Shawn Burns, vice president of web and digital at Schneider Electric, who will discuss how the Internet of Things will impact on e-commerce. Mindshare, Microsoft, and Lego Group will join forces to give you and insight into what you should expect from 2015.
You still have time to join SES London by getting your early bird pass here.