Guidelines For Transitioning A Paid Search Account

Campaign goals, analytics and previous reporting efforts are a few key points you should go over when you win new business.

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Date published
May 28, 2015 Categories

Winning new business is always exciting. But when taking over a new paid search account from a previous agency, you never know what you are getting into. It could range from one word ad groups, to ad groups containing 500 broad match keywords.

To ensure you are able to kick things off on the right foot for your new client, you’ll want to make sure you get all of the information you need to manage the campaign successfully. Before you get started on the transition, one of the first things you will want to accomplish is to define success for your client.

When transitioning an account on from another agency, here are a few of the main topics you will want to cover before the transition takes place:

As you take on a new client, focusing on the most important things as part of the transition will ensure you and your client are set up for success. Making sure you can get as much of the information mentioned above from the incumbent agency will surely help achieve this. By doing this in advance of the transition deadline, you can make sure you have the critical details and analysis available.

 

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