Amazon Tops List of Most Visible Mobile Sites on Google
A new study by Searchmetrics has found that Amazon is the most visible brand on mobile Google searches, followed by Walmart and The Home Depot.
A recent Searchmetrics performance study of 10 leading U.S. brands found that Amazon far outstripped its closest competitors in Google mobile search visibility.
The study took the top 10 retail sites in the National Retail Federation’s list of top 100 retailers and analyzed the search results of millions of Google search terms in order to formulate a mobile visibility score along with a desktop visibility score. Amazon lead the pack with an overwhelming rating of 11,145,359, outstripping its closest competitor – Walmart, with a score of 1,816,192 – by millions. Rounding out the top four were The Home Depot, with 881,538, and Target.com, which had a score of 771,839. 
Because mobile search is usually the first touch point to purchase, leaving final purchases to desktop, Searchmetrics also looked at visibility for desktop, though the rankings remained unchanged.
To calculate visibility scores, the company looks at the number of times a brand appears across a keyword set, the brand’s rankings within those search engine results pages (SERP), competitiveness of keywords, and the click through rates of those SERPs.
Most Popular
Three must-have GA4 SEO reports you can build in under 30 minutes
ATHENA award winner and AMA’s 4 under 40, Mary Owusu introduces you to creating GA4 SEO reports the smart way – SEO Pages, SEO Profiles, and SEO Paths
Google market pulse for search marketers
A guide covering all the key organic Google SERP features you can harness for a successful strategy in 2023
2023, the year of SEO: why brands are leaning in and how to prepare
Powerful brands plan to capitalize on opportunities now and prepare for future growth to endure the economic conditions in 2023
The ultimate 2022 Google updates round up
Summarizing the rumored and confirmed updates Google launched this year, their impact on page rankings and SEO strategy