MobileAmazon Tops List of Most Visible Mobile Sites on Google

Amazon Tops List of Most Visible Mobile Sites on Google

A new study by Searchmetrics has found that Amazon is the most visible brand on mobile Google searches, followed by Walmart and The Home Depot.

A recent Searchmetrics performance study of 10 leading U.S. brands found that Amazon far outstripped its closest competitors in Google mobile search visibility.

The study took the top 10 retail sites in the National Retail Federation’s list of top 100 retailers and analyzed the search results of millions of Google search terms in order to formulate a mobile visibility score along with a desktop visibility score. Amazon lead the pack with an overwhelming rating of 11,145,359, outstripping its closest competitor – Walmart, with a score of 1,816,192 – by millions. Rounding out the top four were The Home Depot, with 881,538, and, which had a score of 771,839. searchmetrics-amazon-walmart-mobile-search-bar-chart

Because mobile search is usually the first touch point to purchase, leaving final purchases to desktop, Searchmetrics also looked at visibility for desktop, though the rankings remained unchanged.

To calculate visibility scores, the company looks at the number of times a brand appears across a keyword set, the brand’s rankings within those search engine results pages (SERP), competitiveness of keywords, and the click through rates of those SERPs.


Top 5 SEO Mistakes

whitepaper | Analytics Top 5 SEO Mistakes

Improving SEO & Developer Relationships

whitepaper | Development Improving SEO & Developer Relationships

How to Do Online Competitor Analysis

whitepaper | Analytics How to Do Online Competitor Analysis

SEO for Website Redesign and Migration

SEO SEO for Website Redesign and Migration