Google's next mobile-friendly update will include page speed
The speed of mobile pages isn’t currently used as a ranking factor by Google, but that will change with the next mobile friendly update.
Illyes wouldn’t be pinned down to a date, but it seems we’re looking at a matter of months. Google has only recently updated its mobile algorithm, but there’s more to come.
Slow sites reduce conversions and traffic, faster sites increase them, as these stats on page speed show.
(image taken from Tom Bennet’s Brighton SEO presentation)
The lesson is clear though: its not enough merely to have a mobile friendly site, but businesses need to work hard to ensure that it performs as well as it can across a range of factors.
Part 1 of our DNA of a Great M-Commerce Site series will help you to prove and ensure that your m-commerce project will be a success. It is imperative with every m-commerce site and app that companies carefully consider the strategy and feasibility of the project, before embarking on design and development.