A handy guide to content marketing for mobile
A responsive website is not a mobile strategy.
A responsive website is not a mobile strategy.
A responsive website is not a mobile strategy.
There has been a lot of recent articles on mobile and more and more of us are getting on-board but how can you, from a people-centric content marketing perspective, optimise your website for mobile? Let’s begin…
Google has strengthened its mobile-friendly ranking signal to include site speed, so should you. This also helps with UX and general engagement. This is the first technical change you need to do and by far the last thing you need to do for mobile.
“When consumers don’t have a lot of time to make a decision, they tend to focus on a few key criteria or product attributes” – Think With Google
We need to start optimising content to reflect mobile behaviour.
Now I’m not talking about Responsive Content Marketing, but I am saying that we should now make content layout 3D based on devices.
To begin a mobile content marketing strategy, you should think about a time schedule and match this time to the days of the week based on traffic. So that you can say “at 8pm, 25% of my traffic comes from smartphone, I need to write a more mobile-focused blog post,” for example.
Once you know your peak mobile times you need to publish your mobile content during this time. This content needs to be written with the mobile, short time frame, in mind.
Here is a checklist:
20% of all Google searches on Android devices are now voice search queries. You need to get in on this increasingly popular market. How?
Log onto Google Search Console, then:
You now have a list of long tail, voice search keywords. You can also use other tools and platforms to help you with your long tail, voice search, and keyword research.
Then, just as you would for ‘normal’ SEO, put these queries, naturally in your content and most importantly answer them, with well-researched and concise content. You are now optimising for voice search.
So there you have it, a mobile content strategy needs to be person-centric by thinking about the searcher at every touch point. Your content needs to be optimised for mobile but you also need to have a mobile and desktop content-based approach which is directed by data on when and what devices your audience is coming onto your website.