Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life now. But you’re marketers, YOU CHOSE THIS.
It’s an established fact that Christmas no longer begins when supermarkets start stocking up on Quality Street, it begins when John Lewis releases its Christmas advert. And here’s something that may send a shiver down your cynical spine – it’s happening next week.
Can you bare the anticipation?
There are so many questions to be answered… Which heartstring will John Lewis cruelly manipulate?
Last year it was older people, the year before that, bears. This year I predict some kind of sentient tea towel. Full disclosure: I hear John Lewis accidentally bulk ordered a ton of tea towels and they need to get rid of them.
Also, which terrible 90s Britpop song will be given a bloodless, pallid cover by an unknown Scandinavian artist? This year I predict something by Shed Seven.
Or maybe John Lewis won’t bother this year and merely show a creaking conveyor belt featuring some out of date chocolates from last Christmas – because THAT’S all we should expect from 2016.
Either way next week will be full of tears. So in anticipation of this, may I present the 10 most shared Christmas ads of all time, according to video ad tech company Unruly.
And as I said in the headline, you may be surprised at the results…
1) Edeka: “#Heimkommen” (2015) – 3,984,010 views
Yes, a German advert in which a grandfather fakes his own death to trick his family into visiting him is the most shared Christmas ad of all time. Take that Monty the Penguin!
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