Google Testing "Not Mobile-Friendly" Icons
The tech giant is testing the new icons in its mobile search results.
The tech giant is testing the new icons in its mobile search results.
Here’s yet another incentive to make your website mobile-friendly: It seems that Google is trying to improve user experience by displaying “not mobile-friendly” icons (a picture of a phone with a slash through it) in its mobile search results.
These icons pictured below were spotted by Twitter users @malcolmcoles:
and @sandyallenphoto:
The new gray symbols are designed to quickly tell users if a website is responsive to mobile devices. However, they may not be completely accurate at this experimental stage. For instance, BBC has been labeled as “not mobile-friendly,” but the news site actually has launched a mobile version.
Google began testing mobile-friendly icons earlier this month, but now it’s testing these “not mobile-friendly” signs. Google declined to disclose when it will officially launch the feature, so perhaps it is running an A/B test to see which version is better for its user interface. Which do you prefer?
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