Articles by this author
5 New & Improved Twitter Features Marketers Should Use
Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has introduced a video collage. Here are a few brands that are making the most of the collage capability.
How Brands Can Connect With Teens Using Social Media
Teenagers can be a fickle group. Brands that win with teens stay ahead of the curve and are present on the platforms where their audience is, delivering stellar and engaging content to connect with them on a one-to-one level. Here are some examples.
New Pinterest, Instagram Advertising Options: 4 Tips for Brands
Two of the most popular social media destinations, Pinterest and Instagram, have announced the addition of paid advertisements to user's feeds. Here's how advertisers can reach consumers for the first time on these highly trafficked platforms.
Facebook’s New Promotion Policy: 6 Ways Brands Can Take Advantage
Facebook's new promotion guidelines are designed to help brands increase participation, extend reach and engagement, surprise and delight customers, collect customer data, grow number of fans, and provide a customized experience.
Instagram Video: How Brands are Using Their 15 Seconds
Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature.
Twitter Vine: How 5 Brands Make the Most of 6 Seconds
Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through a creative use of just a few seconds.
What Our Favorite Celebrities Can Teach Us About Managing Brands Online
Marketers can learn a lot from monitoring celebrity social channels We can watch to see how each celebrity brings their brand to life, the content they share, how they connect with their fans and even take note how they activate new social channels.
3 Social Lessons for Brands From the Super Bowl Blackout
The Big Game has come and gone. While most people are talking about their favorite or least favorite commercials, the real show stopper wasn’t the ads or the half time show. The real event took place during the 32 minutes that the stadium went dark.
