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Chris Lake
Chris Lake is co-founder of Empirical Proof and a writer for Search Engine Watch.
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Google’s Keyword Planner tool just became even more inaccurate
News
Google’s Keyword Planner tool just became even more inaccurate
7y
Chris Lake
Web users think most outbound links are commercial [study]
News
Web users think most outbound links are commercial [study]
7y
Chris Lake
Are related sitewide footer links the key to dominating Google?
SEO
Are related sitewide footer links the key to dominating Google?
7y
Chris Lake
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The most expensive 100 Google Adwords keywords in the US
PPC
The most expensive 100 Google Adwords keywords in the US
7y
Chris Lake
Is it game over for PRs when it comes to link building?
Industry
Is it game over for PRs when it comes to link building?
7y
Chris Lake
Here's a new content marketing strategy documentation map
Content
Here's a new content marketing strategy documentation map
7y
Chris Lake
New research reveals enterprise content marketing trends in 2016
Content
New research reveals enterprise content marketing trends in 2016
7y
Chris Lake
24 key skills for SEO professionals (and wannabes) in 2016
Development
24 key skills for SEO professionals (and wannabes) in 2016
7y
Chris Lake
The top 100 most expensive keywords in the UK: new research
PPC
The top 100 most expensive keywords in the UK: new research
8y
Chris Lake
Is a brutal approach to content migration best for SEO?
Content
Is a brutal approach to content migration best for SEO?
8y
Chris Lake
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Mobile
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
8y
Chris Lake
Introducing the Content Strategy Canvas
Content
Introducing the Content Strategy Canvas
8y
Chris Lake
How to use Reddit search to discover winning content ideas
Content
How to use Reddit search to discover winning content ideas
8y
Chris Lake
What should I do when my site has been hit with a Google penalty?
News
What should I do when my site has been hit with a Google penalty?
8y
Chris Lake
Study suggests that ‘peak content’ has been reached for brands
Content
Study suggests that ‘peak content’ has been reached for brands
8y
Chris Lake
14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
PPC
14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
8y
Chris Lake
11 reasons why your Facebook ad measurement is messed up
Analytics
11 reasons why your Facebook ad measurement is messed up
8y
Chris Lake
Ad viewability "should not be a KPI", according to study
Content
Ad viewability "should not be a KPI", according to study
8y
Chris Lake
The 17 things Twitter should do to transform its fortunes
Social
The 17 things Twitter should do to transform its fortunes
8y
Chris Lake
Google shows personal data within search results, tests ‘recent purchases’ feature
SEO
Google shows personal data within search results, tests ‘recent purchases’ feature
8y
Chris Lake
Google doubles down on Product Listings Ads with expandable mega layout
SEO
Google doubles down on Product Listings Ads with expandable mega layout
8y
Chris Lake
Introducing a new real-time marketing metric: ‘EvE’ (effort vs engagement)
Analytics
Introducing a new real-time marketing metric: ‘EvE’ (effort vs engagement)
8y
Chris Lake
Google integrates Panda into the core ranking algorithm
SEO
Google integrates Panda into the core ranking algorithm
8y
Chris Lake
Twitter’s mooted 10,000 character tweet limit reflects its personality crisis
Social
Twitter’s mooted 10,000 character tweet limit reflects its personality crisis
8y
Chris Lake
Why do brands pay lip service to social media?
Social
Why do brands pay lip service to social media?
8y
Chris Lake
26 content amplification triggers to help increase engagement
Content
26 content amplification triggers to help increase engagement
8y
Chris Lake
12 good, bad and ugly web design trends for 2016
Industry
12 good, bad and ugly web design trends for 2016
8y
Chris Lake
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