Chris Lake

Chris Lake is co-founder of Empirical Proof and a writer for Search Engine Watch.

Google’s Keyword Planner tool just became even more inaccurate

News Google’s Keyword Planner tool just became even more inaccurate

4y Chris Lake
Web users think most outbound links are commercial [study]

News Web users think most outbound links are commercial [study]

4y Chris Lake
Are related sitewide footer links the key to dominating Google?

SEO Are related sitewide footer links the key to dominating Google?

4y Chris Lake
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The most expensive 100 Google Adwords keywords in the US

PPC The most expensive 100 Google Adwords keywords in the US

4y Chris Lake
Is it game over for PRs when it comes to link building?

Industry Is it game over for PRs when it comes to link building?

4y Chris Lake
Here's a new content marketing strategy documentation map

Content Here's a new content marketing strategy documentation map

4y Chris Lake
New research reveals enterprise content marketing trends in 2016

Content New research reveals enterprise content marketing trends in 2016

4y Chris Lake
24 key skills for SEO professionals (and wannabes) in 2016

Development 24 key skills for SEO professionals (and wannabes) in 2016

4y Chris Lake
The top 100 most expensive keywords in the UK: new research

PPC The top 100 most expensive keywords in the UK: new research

4y Chris Lake
Is a brutal approach to content migration best for SEO?

Content Is a brutal approach to content migration best for SEO?

5y Chris Lake
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries

Mobile The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries

5y Chris Lake
Introducing the Content Strategy Canvas

Content Introducing the Content Strategy Canvas

5y Chris Lake
How to use Reddit search to discover winning content ideas

Content How to use Reddit search to discover winning content ideas

5y Chris Lake
What should I do when my site has been hit with a Google penalty?

News What should I do when my site has been hit with a Google penalty?

5y Chris Lake
Study suggests that ‘peak content’ has been reached for brands

Content Study suggests that ‘peak content’ has been reached for brands

5y Chris Lake
14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads

PPC 14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads

5y Chris Lake
11 reasons why your Facebook ad measurement is messed up

Analytics 11 reasons why your Facebook ad measurement is messed up

5y Chris Lake
Ad viewability "should not be a KPI", according to study

Content Ad viewability "should not be a KPI", according to study

5y Chris Lake
The 17 things Twitter should do to transform its fortunes

Social The 17 things Twitter should do to transform its fortunes

5y Chris Lake
Google shows personal data within search results, tests ‘recent purchases’ feature

SEO Google shows personal data within search results, tests ‘recent purchases’ feature

5y Chris Lake
Google doubles down on Product Listings Ads with expandable mega layout

SEO Google doubles down on Product Listings Ads with expandable mega layout

5y Chris Lake
Introducing a new real-time marketing metric: ‘EvE’ (effort vs engagement)

Analytics Introducing a new real-time marketing metric: ‘EvE’ (effort vs engagement)

5y Chris Lake
Google integrates Panda into the core ranking algorithm

SEO Google integrates Panda into the core ranking algorithm

5y Chris Lake
Twitter’s mooted 10,000 character tweet limit reflects its personality crisis

Social Twitter’s mooted 10,000 character tweet limit reflects its personality crisis

5y Chris Lake
Why do brands pay lip service to social media?

Social Why do brands pay lip service to social media?

5y Chris Lake
26 content amplification triggers to help increase engagement

Content 26 content amplification triggers to help increase engagement

5y Chris Lake
12 good, bad and ugly web design trends for 2016

Industry 12 good, bad and ugly web design trends for 2016

5y Chris Lake