Articles by this author
How Is Automated Conversion Optimization Possible with Google?
Using the patent for "User Path Abandonment Analysis," this examines how Google processes data from user paths, AdWords Quality Score, and discusses the development of an automation system based on user behavior.
How Google Personalizes Your Search Results
Using a patent for personalization, this post evaluates how Google is able to tailor search results to a user's personal taste and explains how these calculations are relevant to the global algorithm.
Your Email Marketing May Impact Your Rankings
Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching.
A Look at Local Search
Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as much as many people think.
Why I Shall No Longer Use The Term Link Building
Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal driving" instead, might be a better fit.
The Importance of Listening to Google
Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened.
Content Inspiration From Competitors
What’s a simple way to look at which content is driving the most links and social signals for your competitors?
Checklist: Launching a Site Redesign
If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings during a site redesign.
5 Questions Your Web Designer Should Ask You (and 5 More You Should Ask Them)
Why not let both designers and their prospective clients know the questions that, if asked, would have solved a lot of the headaches we see every day?
Google’s Matt Cutts on SEO: A Retrospective (2011-2014)
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers.
