Articles by this author
My Top 5 Most Used Custom Reports in Google Analytics
Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page, conversion by time of day, customer behavior, top converting landing pages, and long tail convertors.
Moving Forward With a Broken Compass: A Plea to SEOs
The people who pay your bills put a lot of trust in you. They need your direction, guidance and expertise. Take pride in your work or don't do it. Always remember there are real people behind the numbers you put into your spreadsheet.
Top 5 Google Analytics Changes You Might Have Missed
These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the toolset and your metrics. They can save you time and headaches and make your data more meaningful. Here's what's new.
Secrets to Writing Engaging Titles & Content for SEO
What makes a post engaging or popular? It all boils down to understanding your audience and why they are (or aren’t) reading your stuff. Learn how to turn this understanding into clickable, eye-catching titles combined with content readers crave.
10 Old SEO Methods You Need to Stop
Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s thin. These are a few of my least favorite SEO things. You can do better. Here’s how.
Top 10 Ways to Stretch Your Advertising Dollars
With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder.
How to Use Facebook Custom Audiences
Facebook has just handed us an extremely powerful advertising option to target by email, phone number, and user IDs. Your options are limited only by your creativity. Here's a walk through Facebook's newly released Custom Audiences targeting.
5 Quick Tips to Help Any Viable Social Marketplace Work For You
Facebook isn’t the be all, end all of social media marketing. The big question marketers should ask is what any space can do to drive business. Here are some starter tips for any businesses struggling to build up a brand in social media.
How to Handle the AdWords Ad Rotation Changes
Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts since Day 1: Google Ad Rotation. Here are a few things PPC account managers can do moving forward.
Bing Keyword Research Tool: Highlights & Limitations
Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six months of data. However, the tool has some limitations that will hopefully be fixed when Bing moves out of beta.
