Articles by this author
Everything you need to know about the disavow file
Let’s get right back to basics and explore what the disavow file is, why it exists, and how and when to use it.
User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One
Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for.
Google Answer Boxes: The What, Why and How
Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes.
16 Ways to Reverse-Engineer Your Competitors’ Organic SEO Strategy
Being able to distinguish and put your finger on what your competitors are doing, especially when they’re outperforming you, is a huge plus. This list of individual methods will allow you to do that.
