Jennifer Kenyon is a Director of Organic Search at Catalyst (part of GroupM) and has over 13 years of experience in the Search Engine Marketing industry. Throughout her career, Jennifer has helped many Fortune 500 clients use SEO to maximize website performance and drive business results. Jennifer has worked across multiple verticals including luxury, CPG, Pharmaceutical, and more. Jennifer recently graduated with a Master’s Degree from Northwestern University’s Integrated Marketing Communications (IMC) program.