Rebecca Sentance
95
articles
2016–2018
on Search Engine Watch
SEO
most covered
Author

Rebecca Sentance

Rebecca Sentance is the Deputy Editor of Search Engine Watch.

2018

Analytics

A guide to the standard reports in Google Analytics: Audience reports

We've set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they…

29 Mar 2018

PPC

Why Google Shopping is dominating retail search marketing

A new study by AI-powered search intelligence platform Adthena, analyzing 40 million search ads from more than 260,000 retailers, has…

26 Mar 2018

Industry

IWD 2018: Eight SEO ladies give their advice on being a woman in search

In honor of International Women’s Day 2018, we wanted to highlight the perspectives of women working in SEO, and how…

08 Mar 2018

Content

Ranker: How to make a Google algorithm-proof website

Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being…

06 Mar 2018

Analytics

A guide to the standard reports in Google Analytics: Real-time reports

In this series, we’re going to tackle the gargantuan task of explaining each segment of Google Analytics and the standard…

01 Mar 2018

Industry

Pricesearcher: The biggest search engine you’ve never heard of

If you ask Siri to tell you the cost of an iPad near you, she won’t be able to provide…

23 Feb 2018

Events

How to deliver a data-driven search marketing strategy using customer intent trends

Where is the biggest opportunity in marketing at the moment? With 3.5 billion searches per day being carried out by…

13 Feb 2018

SEO

The rise of Answer Engine Optimization: Why voice search matters

The rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of…

07 Feb 2018

Industry

Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search

Going by the major announcements we’ve already seen in January, 2018 is going to be a big year for Google,…

05 Feb 2018

Analytics

Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?

Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users.…

30 Jan 2018

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