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- 2026
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google tests new design for ads at bottom of AI Mode responses
Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with…
Google Ads PMax adds option to send users to Google Business Profile
Google Ads has added a PMax setup option that can send users to a Google-hosted Business Profile experience instead of…
Bing tests light blue bubbles for sitelinks on desktop
Bing is testing light blue bubbles on desktop, likely for sitelinks, following a similar color change recently made to its…
Google tests larger three-dot menu icon on ads
Google is showing a larger three-dot menu icon on ads in the SERP, though it’s unclear whether this is an…
Google tests blue titles for ads at the bottom of AI Mode
Google is testing blue ad titles at the bottom of AI Mode instead of black, a color change that could…
Google spam update finishes rolling out after nearly two weeks
Google spam update finished rolling out on October 8 after nearly two weeks, far longer than past spam updates, with…
Bing tests new light blue box design for People also ask questions
Bing is testing a light blue box design for its 'People also ask' questions, replicating consistently across browsers, including Incognito.
Yahoo tests search box and related queries below AI overview
Yahoo is testing a new search box and related query suggestions below its AI overview, allowing users to continue their…
Bing tests removing favicons from all organic SERP results
Bing is testing a SERP design with no favicons at all, expanding a change previously seen only in sponsored results…
Google tests showing website names or URLs in AI Mode ads
Google appears to be testing inconsistent formats for showing website names versus URLs in AI Mode ads, with both styles…
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