Digital Marketing.
3 best WordPress themes for SEO you can use for free
A shortlist for blogs and business websites, with a closer look at free layout controls, paid upgrades and the checks to make before switching.
Google Trends for keyword research: What our 4-country test revealed
How to use Google Trends for keyword research before you act on it
Claude Code’s Projects beta lets Claude manage the other Claudes
The redesigned workspace gives Claude a coordinator role, with access initially limited to selected Pro and Max subscribers.
Google Ads lets brands use retailer audiences, but traffic stays on the retailer’s site
Participating retailers and marketplaces can share first-party audience segments with brands for eligible Google Ads campaigns, while the retailer controls the approved…
Google Merchant Center puts product reviews on the API menu
Google’s updated Merchant Center documentation now explicitly supports uploading and managing product reviews through the Merchant API, although merchants still need approval…
Google wants adult products labeled, not left to its imagination
Merchants selling adult-oriented products should flag them in Merchant Center or structured data. Google says normal organic Search visibility is unaffected.
Google Trends for product research: I almost mistook a spike for real demand
Google Trends flagged Amazon Pokémon TCG as a breakout. I checked four timeframes, switched to Shopping data, then came back eight days…
Reddit Answers is summarizing the Reddit out of… Reddit
A large-scale audit found Reddit's AI search favors already-visible comments and strips much of the first-person voice from the experiences it summarizes.
Meta One turns Instagram post links into a paid feature
Meta One puts links in Instagram posts, four at a time
Google’s new weather AI promises fewer “but it said sunny” moments
WeatherNext 3 is coming to Search, Maps and Gemini, with Google claiming better rain predictions for plans a day or more ahead.
Google introduces new category filter in Google Trends
Google has introduced a new category filter within Google Trends. Google announced this on LinkedIn, wrote: “We’re excited to introduce Trends category…
Google Business Profile now lets users flag owner replies
Google Business Profile has a new feature: users can now flag business owner replies to reviews. This is a helpful addition from…
5 best DataForSEO alternatives we recommend in 2026
Let me say from the very beginning, after my tests – there is no clean, one-for-one replacement for DataForSEO. That is the…
Bing Webmaster Tools AI Performance review: 7 things we love
I am a fan of Bing Webmaster Tools. I’ve said it multiple times, and I’ll say it again: I think they’ve come…
15 best Linkedin alternatives in 2026
Linkedin is an amazing professional networks if you’re looking to expand your reach, find a new job or just learn stuff. I’ve…
SE Ranking review (2026): Powerful, polished and no longer cheap
It’s time for my second review here at SEW, and I couldn’t be more excited. Today, I’m diving into SERanking and analyzing…
Cloudflare releases its own AI visibility tool because … why not?
The AI visibility gold rush has reached Cloudflare. The company best known for keeping websites online, and unwanted bots out, is beginning…
Move over Google Shopping: ChatGPT’s ad carousel launch is imminent
ChatGPT ads are becoming much more like Google Shopping. OpenAI is reportedly rolling out a new carousel format that can place several…
Google loses four architects of Search and Gemini as DeepMind’s founder steps back
Jeff Dean, Sanjay Ghemawat, Quoc Le and Oriol Vinyals are leaving to form a new AI company. Demis Hassabis is handing daily…
Apple’s advertising business just had its best quarter ever
Apple’s advertising business set a new June-quarter revenue record, according to comments made during the company’s latest earnings call. One important number…
Outreach: Make every email count
Email outreach is getting harder and harder as people are tired of daily unsolicited emails. Here’s how to generate better results with…
Five video optimization tips to help boost your landing page conversions
Videos can considerably increase your landing page conversions, if you use them right. They will also help you create additional traffic and…
Insights to empower 2023 ecommerce strategies
Discover four tips retailers and advertisers can use to boost conversion, improve ROAS (Return on Ad Spend), optimize price, and build successful…
Seven huge, yet common SEO mistakes to avoid in 2023
Here are some of the most common SEO mistakes that could be sabotaging your online presence and how to avoid them in…
Google market pulse for search marketers
A guide covering all the key organic Google SERP features you can harness for a successful strategy in 2023
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