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Paid search and performance media: strategy, platform updates, and getting more from every click. 1,858 articles
Latest in PPC

Google tests new sitelink design for ads on desktop

Google is testing a new desktop-specific sitelink design for ads, placing sitelinks on the right and the description on the left within the same row.

By Sachin Patel · 06 Oct 2026

PPC

ChatGPT tests new “This might also interest you” heading above ads

ChatGPT is testing a new 'This might also interest you' heading above ads, a small addition to its ongoing ad design experiments.

By Sachin Patel · 05 Oct 2026

PPC

Bing sponsored ads now showing more images within the ad unit

Bing sponsored ads are now showing additional images below the ad description, building on earlier tests with large image ads on mobile.

By Sachin Patel · 05 Oct 2026

PPC

Yahoo sponsored results now showing more blue hyperlinks

Yahoo sponsored results are now showing more blue hyperlinks within ads, a design change that stood out compared to previous visits.

By Sachin Patel · 02 Oct 2026

PPC

Google shopping ads missing product images on mobile

Google Ads is showing Shopping ads with product titles but no images, spotted by Arpan Banerjee unclear whether it's a test or…

By Sachin Patel · 02 Oct 2026

PPC

Bing tests new ad design within SERP

Bing is testing a new ad design in SERP featuring a blue background box with the favicon, title, URL, and a short…

By Sachin Patel · 02 Oct 2026

PPC

Google tests new review treatments within sponsored results

Google is testing two new ways to display website reviews within sponsored results, including a 'Read user reviews' sitelink and prominent rating…

By Sachin Patel · 02 Oct 2026

PPC

Bing tests italic URL font style in search results again

Bing is testing an italic font style for URLs in search results, with the style appearing consistently across multiple checks today.

By Sachin Patel · 01 Oct 2026

PPC

Bing tests new format highlighting top ad and organic results

Bing is testing a combined logo display below the search bar, showing the top-ranking ad alongside the top two organic results for…

By Sachin Patel · 30 Sep 2026

PPC

Google Ads adds beta Promotion Mode to campaign settings

Google Ads is testing a beta 'Promotion Mode' setting that lets advertisers set promotion dates, adjust Target ROAS tolerance, and add extra…

By Sachin Patel · 29 Sep 2026

PPC

Google tests sponsored product grid replacing organic product grid in SERP

Google is testing a sponsored product grid that appears to replace the organic product grid entirely, with Brodie Clark warning the labeling…

By Sachin Patel · 29 Sep 2026

PPC

Google will test gun accessory ads in US Search this October

A six-month pilot will cover selected accessories, while ads for firearms and ammunition remain banned.

By Martin Ashmere · 28 Sep 2026

PPC

Google Ads gets a CRM backstop for broken conversion tags

Google’s multi-source conversions beta lets advertisers connect website tags with backend data from a CRM or order system, using transaction IDs to…

By Julian Vennick · 28 Sep 2026

PPC

Google explains how to get star ratings next to your ads

Stores generally need 100 customer reviews and a score of at least 3.5 out of 5, according to updated Merchant Center guidance.

By Radu Tyrsina · 28 Sep 2026

PPC

Bing Copilot shows ads before users complete the verification

Bing Copilot is showing ads before users complete the CAPTCHA verification, an unusual behavior spotted in the AI Mode-branded search experience.

By Sachin Patel · 28 Sep 2026

PPC

Bing now showing sitelinks for ads in Copilot results

Bing is now showing sitelinks on ads within Copilot results, adding more detail and visibility to sponsored ads there.

By Sachin Patel · 28 Sep 2026

PPC

Google tests new sitelink design for ads on mobile

Google is testing yet another new sitelink design for ads on mobile, spotted independently by both Brodie Clark and our team.

By Sachin Patel · 28 Sep 2026

PPC

Bing free listing panel now showing more ads

Bing's free listing panel is now showing more ads mixed in with organic listings, a change that could benefit advertisers but may…

By Sachin Patel · 24 Sep 2026

PPC

Google tests bigger Local Services Ads listings in SERP

Google is testing larger Local Services Ads listings in search results, a change spotted by Anthony Higman that could boost visibility for…

By Sachin Patel · 24 Sep 2026

PPC

Google Native Checkout now available to more users

Google's Native Checkout feature is expanding to more merchant accounts, letting users complete purchases directly through Google via UCP integration and Google…

By Sachin Patel · 23 Sep 2026

PPC

Bing tests new Member price tag on Shopping ad results

Bing is testing a new 'Member price' tag on Shopping ad results, likely showing discounted pricing for paid membership or subscription-based websites.

By Sachin Patel · 23 Sep 2026

PPC

Google AI Mode Shows Sponsored Ads as Conversational Follow-Ups

Google AI Mode is showing sponsored product recommendations as conversational follow-ups to users’ informational queries.

By Venkat · 23 Sep 2026

PPC

Google AI Mode now shows long summaries for brand ads

Google AI Mode is now showing a longer summary above brand ads specifically, a shift from the shorter summaries previously seen below…

By Sachin Patel · 22 Sep 2026

PPC

Google tests new design for last two sponsored results

Google is testing a distinct design for the last two sponsored results, part of its ongoing series of sponsored ad design experiments."

By Sachin Patel · 21 Sep 2026

PPC

Google tests another new loading animation for sponsored results

Google is testing another loading animation for sponsored results, this time mirroring the loading style used for AI Overview results.

By Sachin Patel · 18 Sep 2026

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