Happy Friday!

Team Search Engine Watch wishes everyone a healthy, happy, and successful 2021!

Here are today’s good reads for you.

Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. Ann Smarty, Internet Marketing Ninjas’ Brand and Community Manager, shares a guide to analyze on-page copy quality and it’s ranking potential. The guide covers aspects like semantic relevance, content structure, and many other key factors, dive in to discover more!

Hailed on its launch in 2012 not long after the Penguin algorithm update — as the search engine’s “best spam reporting tool yet”, disavow links allowed webmasters to instruct Google to ignore all links from certain domains. Flash forward eight years and the feature which has seen its fair share of controversy got incorporated into Google’s updated Search Console and is now loaded with some new features like the ability to download your disavowed links as a ‘.txt file’. Go Up Ltd’s Chief Executive and SEO professional, Edward Coram-James answers the burning question, ‘Should you use Google’s updated Disavow Links tool?’