Happy Tuesday!

Team Search Engine Watch hopes everyone is staying healthy and safe.

Here are today’s good reads for you.

Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T). As SEOs, marketers, and content creators how can you understand what topics and concerns matter most to your customer base? Can you use Q&As to inform content strategies? Catalyst’s Organic Search Manager, Brad McCourt shares a detailed guide on using XPath notations to enhance your SEO and content strategy.

2020 was a year where search took central stage in digital marketing. Google launched over 4,000 search improvements throughout 2020, Baidu’s StrongWind algorithm was introduced to control aggregator content from malicious sites, Microsoft Bing attempted to build on its approximately 2.8% global search engine market share by adding a Bing app to Xbox. Wait, there’s a lot more! Explore beyond the tip of the iceberg with a crisp review of SEO 2020, search engine updates, and a bonus list of key SEO trends for 2021.