SignatureWEB’s SEO Director highlights how search giants are helping spread COVID-19 awareness

Happy Friday!

Team Search Engine Watch hopes everyone is safe, staying hydrated, and keeping healthy!

Here’s a quick round-up of today’s good reads.

Misinformation can be even more harmful than the danger itself, Michael McManus highlights the initiatives search and social giants have made to promote COVID-19 awareness.

Up next, Nicolas Vargas says branded keywords will improve your conversion rates, CTRs, and also help businesses obtain higher visibility in the search results. More on branding for SEO and winning against Zero Clicks SERPs.

Industry

How search giants are helping spread COVID-19 awareness

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SignatureWEB's SEO Director takes a deep dive into how major players like Google, Bing, Facebook, and the other giants have promoted COVID-19 awareness and combated misinformation.

Branding for SEO : A way to fight against Zero Clicks SERPs

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Is it possible for a business to win against "Zero Clicks SERPs"? Nicolas Vargas shares detailed pointers and examples of branded search for SEO. Read more

Industry

How influencer marketing can survive the oncoming recession

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Impact's Molly Young examines two distinct brand scenarios, how these different circumstances are likely to impact their influencer marketing strategies, suggestions to track ROI, and the way forward. Read more

PPC

How to increase online sales in three easy steps through PPC ads

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Inna Yatsyna guides you through the most common errors in contextual advertising with practical recommendations on setting up effective PPC ads. Read more

Industry

Five digital marketing tips for freelancers

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As freelancers, it’s up to you to promote your freelance business. Digital marketing tips to help you handle it like a pro. Read more

Development

JavaScript rendering and the problems for SEO in 2020

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Croud's VP Strategic Partnerships, Anthony Lavall discusses JavaScript frameworks that deal with the most critical SEO elements. Read more

SEO

Improving SEO & Developer Relationships

Learn how to bring the SEO and engineering teams together to achieve success. When SEOs and developers don’t communicate, businesses lose money. An engineering team that isn’t educated around SEO best practices are much more likely to release code that negatively impacts a website’s performance in search, as well as having to spend additional time fixing and optimizing their code. That’s why we’ve created our latest white paper: DeepCrawl’s Ultimate Guide to Improving SEO & Developer Relationships. Here are just a few of the things you’ll learn about in this guide:

The different priorities of SEOs and developers and why there is a divide.
How to improve the relationship between the SEO and engineering team and get them collaborating.
What SEOs and developers can learn from one another to do their jobs better.
Insights from industry-leading experts, including Britney Muller, Ian Lurie, Michelle Robbins, Pedro Dias, Emma Wedekind, and many more!

Download now

SEO

SEO for Website Redesign and Migration

Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless. Download now

SEW Daily: May 15, 2020

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