Top tips and tools to combine content marketing and PPC

Happy Monday!

Team Search Engine Watch hopes everyone is staying safe and healthy.

Here’s a quick round-up of today’s good reads.

PPC and SEO content marketing can bring in more leads by capturing more quality traffic through effective keyword optimization of blog content, lead magnets, and landing pages. Ana Mayer helps you get the most value from content marketing and PPC.

Search data can help marketers make informed, strategic decisions about their digital campaigns and adjust to the emerging realities. Jason Tabeling highlights five Google Trends that can serve as immediate insights.

Content

Tips and tools to combine content marketing and PPC

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Content marketing and PPC can greatly improve the quality of blog content, landing pages, and bring more quality leads to your online business. Find out how.

Five Google Trends charts that show the impact of COVID-19

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As marketers struggle to grasp the magnitude of changes, Jason Tabeling highlights five Google Trends that can serve as immediate strategic insights. Read more

Analytics

How audience insights can improve your campaign’s bottom line

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Blueclaw's Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good. Read more

Social

How to get more leads on Instagram: 10 Highly effective tactics

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Bhavik Soni shares the top 10 media tactics to generate more leads on Instagram which can help accelerate your sales in no time. Read more

Industry

If you think you’re link building, you’re doing it wrong

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Founder and CEO of Organic Growth, Kevin Carney discovered many link building golden nuggets after interviewing 39 people with titles from Marketing Specialist, Outreach Team Lead, Head of Content, to VP of SEO & Analytics, about their link building practices. Read more

SEO

How to increase organic traffic: 14 Practical tips

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Inna Yatsyna encompasses 14 practical steps to drive organic website traffic and get long-lasting results in sales and income. Read more

SEO

Improving SEO & Developer Relationships

Learn how to bring the SEO and engineering teams together to achieve success. When SEOs and developers don’t communicate, businesses lose money. An engineering team that isn’t educated around SEO best practices are much more likely to release code that negatively impacts a website’s performance in search, as well as having to spend additional time fixing and optimizing their code. That’s why we’ve created our latest white paper: DeepCrawl’s Ultimate Guide to Improving SEO & Developer Relationships. Here are just a few of the things you’ll learn about in this guide:

The different priorities of SEOs and developers and why there is a divide.
How to improve the relationship between the SEO and engineering team and get them collaborating.
What SEOs and developers can learn from one another to do their jobs better.
Insights from industry-leading experts, including Britney Muller, Ian Lurie, Michelle Robbins, Pedro Dias, Emma Wedekind, and many more!

Download now

SEO

SEO for Website Redesign and Migration

Redesigning a website or migrating it takes a lot of planning. If you do not take proper SEO precautions it can result to be highly unsatisfactory, but when done right, the process should be mostly painless. Download now

SEW Daily: July 13, 2020

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