If you pop into either of the fantastic SEO communities on Twitter or LinkedIn, you’ll inevitably encounter some common SEO myths. These myths are a huge problem because they’re red herrings. They cause marketers to prioritize projects that won’t improve the content, user experience, or Google search performance.
So why are we hardwired to believe SEO myths and how do we spot them? Jonas Sickler helps you uncover the rationale and shares five questions to ask yourself when you sense an SEO myth.
Looking at how competitors have tackled Google’s algorithm is a good place to start when a business is looking to improve its SEO ranking, but avoiding ‘big money’ words is also crucial Read more