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SEO.

Organic search strategy, algorithm updates, and the craft of being found. 5,002 articles
Latest in SEO

Ahrefs says Google is poisoning 5% to 20% of results sent to data providers

Ahrefs is filtering abnormal results and cleaning up past data; the reported rate varies by provider.

By Martin Ashmere · 22 Oct 2026

SEO

Google tests moving the share button in AI Overviews

Google is testing a new position for the share button on AI Overviews, moving it from the bottom icon row to the…

By Sachin Patel · 22 Oct 2026

SEO

Google appears to remove AI Overview labels from desktop results

Google may be testing AI Overviews without the usual “AI Overview” label on desktop search results, with Glenn Gabe first spotting the…

By Sachin Patel · 21 Oct 2026

SEO

Google AI Mode tests two responses and asks users to pick the better one

Google AI Mode is testing a feature that shows two responses to the same query and asks users to choose which one…

By Sachin Patel · 21 Oct 2026

SEO

Bing tests new product listing design with two images on mobile

Bing is testing a new mobile organic search result layout that displays two product images instead of the usual single image next…

By Sachin Patel · 20 Oct 2026

SEO

Google tests removing the line below the header in search results

Google appears to be testing the removal of the thin line below the header in search results, though it’s unclear whether it’s…

By Sachin Patel · 20 Oct 2026

SEO

Google tests AI Mode side panel in Search results

Google is showing an AI Mode side panel next to Search results, which displayed a ‘signed out’ message in Incognito and may…

By Sachin Patel · 20 Oct 2026

SEO

Semrush says Google is feeding rank trackers bad results, but impact is limited

Google is serving swapped results to scrapers. Semrush, AccuRanker and Nozzle explain what it does to ranking data.

By Martin Ashmere · 19 Oct 2026

SEO

ChatGPT tests large product carousel with Shop now buttons

ChatGPT is testing a larger product carousel with black ‘Shop now’ buttons, plus longer ‘Shop now’ buttons on regular product results, for…

By Sachin Patel · 19 Oct 2026

SEO

Bing tests blue hover highlight for sitelinks

Bing is testing a hover effect that highlights each sitelink in a blue box, the latest in a run of sitelink design…

By Sachin Patel · 19 Oct 2026

SEO

Google AI Mode adds Source preferences button to the citation panel

Google AI Mode now has a ‘Source preferences’ button in its citation panel, letting users view, add, and remove preferred sources without…

By Sachin Patel · 19 Oct 2026