Data Analytics in Marketing

The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences that precisely meet, and even exceed, their expectations.

The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards.

Download the ClicData Report, “Data Analytics in Marketing” to learn What are the biggest advantages of your current data analytics tools and systems.

In this comprehensive Report on the two marketing technology approaches, you’ll learn:

• Both the survey results and the conversations we have every day with our clients show that there is a growing appreciation of the need to move faster and make data-driven decisions
• Understanding what data is most valuable and what should be focused on, while also appreciating the type of tool needed to effectively leverage that data.

Download the ClicData Report today to learn why we expect marketing departments to become undeniable revenue drivers backed by cold hard data.