Ever-Changing GoalPosts - SEO Challenges and How to Overcome Them

SEO has seen an evolution over the period of time, but one thing remains constant; SEO still holds utmost importance to digital marketing success. According to a 2018 report from BrightEdge, organic search is the major source of traffic for websites globally. Google generates around 80 to 90% of mobile search traffic.

However, with the SEO entering the mainstream, more SEO clients understand its functions and its ability to facilitate a business. Among others, major reasons why clients leave their SEO service providers is the lack of transparency and information.

This whitepaper contains solutions to these challenges, they are:

• Cross-channel compatibility (i.e. the ability to monitor search results across
  multiple search engines)
• The ability to accurately report on local rankings
• Real-time reporting as well as customizable alerts notifying appropriate team members of anything that deserves attention
• White-labelling to create branded reports easily.

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