ResourcesThe Semrush Content Writing Workbook

The Semrush Content Writing Workbook

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If writing is an art and marketing is a science, then producing high-performance marketing content requires a healthy dose of both. In content marketing, there’s no such thing as a blank page. There’s always a set of business objectives, an audience, a brief, and a strategy just below the surface. Professional content marketers know how to use everything at their disposal to write assets that resonate with their target audiences.

In this workbook, we’ll take you through what it takes to write standout content that achieves real business goals. You’ll work through practical tasks and learn how to develop a content plan, write engagingly, and deliver a ton of value to your audience. We will cover:

  • Getting started with a content writing plan
  • Who is your target audience?
  • What is your message and how will it engage your audience on an emotional level?
  • How to write engaging content and copy
  • 7 Elements of an Engaging Blog Post