SES Webcast with Charlene Li, Co-Author, Groundswell, Tomorrow

Interested in finding out how to integrate social media into your business strategy? Sign up for the SES Webcast with Charlene Li, the co-author of the best-selling business book “Groundswell” and founder of the Altimeter Group. The Webcast will be held Wednesday, July 8, 2009, at 1:00 PM EDT/10:00 AM PDT.

Charlene Li.jpg Li presents a wealth of data accumulated while she was at Forrester Research as well as original research in Groundswell: Winning In A World Transformed By Social Technologies. She explains how to turn this social media threat into a new business opportunity. More importantly, she specifies what companies can do to turn the social media trend into a competitive advantage.

This one-hour webcast will cover breaking social media trends, discuss how to create customers who “evangelize” for your company, and how to establish and support relationships between and among your customers. Li will give Webcast participants opportunities to ask her their most burning social media trend questions!

One other note: Li will give away 10 copies of her latest book to the best questions fielded during the Webcast. So, register for the Charlene Li Webcast today.

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