SEO is Alive and Well and Looking for a Fight at SES London

Yesterday, Mike Grehan wrote a guest comment for Netimperative entitled, “Who says community isn’t search?” According to Mike, “SEO’s glory days are over. And we should get over it.”

Mike%20Grehan%20at%20SES%20London%202008.jpg Back on June 11, 2007, Mike wrote a column for ClickZ entitled, “SEO is Dead. Long Live, er, the Other SEO.” Mike said at the time, “In November 2003, the earth moved for a lot of SEO people when Google rolled out a little thing called Florida. If you think that was scary, you’re in for a much scarier ride. A couple weeks back, Google rolled out what it calls universal search. And that changes everything.”

As an American SEO (as well as a PR guy), I’ve always listened intently to Mike’s pronouncements, which are usually accompanied with the wave of an extra long shoe horn. The global KDM officer of Acronym Media understands both traditional marketing and search engine algorithms, a rare combination which makes him a highly sought-after SEM conference speaker. It also makes him the perfect organizer and host for SES London 2009.

So, what has Mike gone and done now that will have everyone in the former colonies of the British Empire up in arms…again? Stir up a little controversy about SEO? Nah, he does that all the time. But, now he’s gone put together a unique roundtable session that will open the proceedings on day two of the leading global search engine marketing conference series.

Why is this act so diliberately provocative? Because, damn it, it means you need to attend SES London 2009 to hear what Brett Tabke, founder of WebmasterWorld, Rand Fishkin, founder of, Chris Sherman, Executive Editor of Search Engine Land, Jill Whalen, founder of and Kevin Ryan, Chairman of the Search Engine Strategies Board of Advisors, have to say during the keynote Orion Panel entitled, SEO, Where to Next?, a special strategy session moderated by – you guessed it – Mike Grehan.

Oh, the impudence of the man! You’d think he was trying to put “butts in the seats.”

Will he succeed? Can’t marketers, consultants and industry leaders from the world’s leading businesses miss SES London 2009 and pretend the event is just Europe’s leading event for education in online marketing and advertising, including Search (SEM/SEO)?

Oh, sure. And everyone on this side of the pond could pretend that World War II was just a regional conflict that they could miss…until “the Germans bombed Pearl Harbor.”

(Germans? Forget it. I’m rolling.)

Can you afford to skip an all star line-up that has collectively been responsible for generating billions of dollars, Euros and Pounds of business for some of the world’s most recognised brands? I think not.

The Orion Panel on February 18, 2009, will enable members of the audience to share issues and problems faced by their own businesses with practical advice provided by the best and most respected minds in search on how SEO will develop this year. How can you afford to miss this not-to-be-missed session?

Can any business looking to build an effective marketing plan to maintain stability and growth through a tough year ahead pretend that what takes place at the Business Design Centre on 52 Upper Street in Islington won’t reshape the world?

As Winston Churchill once said, “This is the sort of bloody nonsense up with which I will not put.”

So, I’ll be going to SES London 2009 myself to monitor the flow of conversation between each member of the panel, who has been monitoring the flow of conversation in the SEO world for up to 10 years and has heard opinions on everything from Black hat/White hat SEO, dynamic delivery, Flash, Google index updates to universal search. In other words, I will monitor the monitors.

And I will attempt to report back what is said there to the readers of the Search Engine Watch Blog who can’t be there. And I will also post video interviews with as many of the panels as I can to the SESConferenceExpo’s channel on Youtube.

But I know I’ll just be scratching the surface. You really need to be there yourself — if you really want a report as comprensive as Edward R. Murrow’s on the CBS Radio Network during the Blitz, which began with what became his signature opening, “This is London.”

How do you convince the folks over in finance that you really need to be there?

Tell them that SES London 2009 features more than 60 SEM and SEO experts, who will be speaking at 50 conference sessions about how Search Engine Marketing can grow your business.

Tell them that this panel has been brought together for the first time to give delegates the unique opportunity to seek business advice from the world’s most experienced experts in digital marketing.

Tell them to watch the 3-minute, 27-second video interview with Mike Grehan below and then dare them to try to answer the key questions which will undoubtedly be on everyone’s lips this year, “Where is SEO going? How will the market develop? And how can developments in SEO help my business?”

Mike Grehan, Acronym, on the battle of the Internet browsers

If they won’t let you go, if you can’t attend SES London 2009, if you don’t attend this must-attend event, then as Murrow would say at the end of his reports at the end of 1940, “Good night, and good luck.”

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