SEOFitting Search Into Your Marketing Strategy

Fitting Search Into Your Marketing Strategy

There are a few different ways to integrate search into your overall marketing strategy in order to maximize your returns across all channels. You can work with a traditional agency that has moved into search, work with a search agency that has expanded into traditional media, or work with a best-of-breed search marketing firm alongside other best-of-breed marketing partners.

The third option has the most potential upside, but also is the most challenging to manage. In this week’s SearchDay, “Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners,” iProspect’s John Tawadros shares six factors that should help you pull it all together.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y