EFF Backs Google Trademark Advertising Methods
Google’s allowing of advertising on trademarked keywords has received the support of the civil rights group Electronic Frontier Foundation.
A Federal Appelate Court will decide if Google can allow advertisers to use trademarked terms as keywords so long as they are not mentioned in the actual ads.
Similar to the case dismissed against Geico, Rescuecom continued its legal battle and went to a Federal appelate court which should reach an opinion very soon.
The EFF supports Google as they see it as a part of first amendment rights.
MediaPost reporteds that in a friend-of-the-court brief filed this week, the EFF argues that there’s more at stake than just competition between business rivals. The EFF makes the case that Google’s policy of allowing people to purchase trademarked names also protects free speech rights.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now