SEM Certification & Training Courses

The move toward offering certification and training in search marketing is
accelerating. Here’s a rundown on some new courses and developments I’ve heard
of recently.

  • Kalena Jordan’s Search Engine College has

    “Certification Pathways,” a bundle of courses designed to get
    people up to speed in the space.
  • Wondering if you should even be in search marketing? SEMPO’s got a webinar
    designed to help,
    Starting a Career in Search Marketing
    , happening on November 30 at Noon
    Eastern time.
  • SEMPO is also offering the SEMPO Institute, a distance learning program
    designed to provide search engine training. The group
    says it will go live
    in January 2007 with a course on fundamentals, followed by an advanced SEO and
    advanced paid search curriculum. Do the training, and you get a certificate.
  • My DMA
    Offering Search Marketing Certification Program
    post from September covers
    how the DMA was going to offer their own training and certification course.

    Why We Need Search Standards
    from iMedia Connection provides a bit of an
    update on that. Courses are to launch in January — more information can be
    found here.
  • Incisive is offering training courses following the SES Chicago 2006 show.

    This page
    outlines what’s being offered. You can attend these classes in
    addition to the show (more info on the entire show
    here) or
    separately, if you want.
  • Training courses from Bruce Clay aren’t new, but he’s been offering them
    longer and more consistently than anyone I can think of. So you might want to
    check those out here.

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