The Importance of Measurement to Successful SEM

Anyone running a search marketing campaign and not taking advantage of the wealth of analytics tools available to track and measure results is literally driving blind, writes Shari Thurow in today’s SearchDay article, Multichannel Metrics: Managing the Sea of Data. What to measure? How to best use the data without getting overwhelmed with numbers? Read on.

Related reading

Search engine results: The ten year evolution
Five ways PPC customer support can help SMBs
#GoogleDoBetter The latest on internal issues at Google and Alphabet
Google Sandbox Is it still affecting new sites in 2019