WSJ Dissects Traffic Power Complaints & Search Engine Bans

Get Dropped by Search Engines After Trying to ‘Optimize’ Rankings
from the
Wall Street Journal (paid sub. required) revisits the
Traffic Power
against SEO Book’s Aaron Wall — though this time, diving into
complaints about Traffic Power by customers saying they found themselves dropped
after the company did SEO work for them.

These complaints all came out last year, so they aren’t new. This is just a
fresh retelling in light of the lawsuit. For its part, Traffic Power says
ranking drops for most clients were due to search engines changing their
indexing methods, not something they did.

The story further dives into Traffic Power having an “army” of cold-callers,
according to former employees, and that over 100 complaints have been filed
against the company with the Better Business Bureau. It also discusses how after
the complaints, the company starting using other names such as and First

Overall, the article just highlights what I said
earlier over
the lawsuit against SEO Book. If the intent was to squash criticism, it’s simply
backfired into getting Traffic Power much broader and negative play that it was
initially concerned about. These types of hits will continue to come as the
lawsuit progresses, making me think the smart move would be to drop the suit
altogether. Also, Aaron comments on his blog over
here about the story.

Want to discuss? Visit the
Power Files Suit Against SEO Book
thread in our Search Engine Watch Forums.

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