More Questions On Adware & Search Ad Distribution
Last month, we wrote about allegations that Ask Jeeves was gaining distribution through misleading installations of software. A month later, and the allegations continue,
plus the issue grows to involve the entire industry more generally. A recap of some recent stories, plus a closer look at how I come away mislead by one of Ask’s bundling
partners.
More on Google’s Role: Syndicated Ads Shown Through Ill-Gotten Third-Party Toolbars out today from adware/spyware
researcher Ben Edelman looks at:
Meanwhile, Uneasy Rider out last week from Newsweek looks anew at accusations that the Ask Jeeves-owned
MySearch toolbar gets installed unknowingly by computer users. Installations mean traffic for Ask Jeeves, but the accusations of user hijacking could sour the
planned InterActiveCorp purchase of the company.
The story recounts Ask Jeeves putting the blame on distribution partners doing things they shouldn’t and facing termination by Ask if caught. Barry Diller, chair and CEO of
InterActiveCorp, dismissed concerns as an issue in a recent analyst conference, the article also notes.
The Newsweek article was sparked by Ben Edelman’s recent investigation into alleged misleading software
installation practices by Ask Jeeves. Ask sent me its responses and denials of wrongdoing, which I published in my
Ask Jeeves Denies Adware Installing Charge & Other Accusations post. But I heard soon afterward from Edelman
feeling the company really didn’t answer things fully. He emailed me:
I don’t think AJ has responded at all to Ask Jeeves Toolbar Installs via Banner Ads at Kids Sites
or Comparison of Unwanted Software Installed by P2P Programs: iMesh. Furthermore, they’ve said they’ve terminated
the single distributor I showed to have improper practices in my video posted earlier this month. But they’ve said nothing about how this happened or how this problem could
have continued without them noticing. And they’ve made no statement that’s at all relevant as to the fact that I have multiple other videos on file, showing other distributors
doing the same thing. I can’t characterize so incomplete a response as "a response" as that term is ordinarily used.
Curious to see for myself, I took at look at iMesh today, one of Ask’s bundling partners mentioned in Edelman’s original report and
again in his latest one. The iMesh home page tells me I can use it to connect with fire sharing networks to find
music and video on the web. It promises things like "100% Clean – No Popups – No Spyware – No Trojans." The home page says nothing about installing a general purpose search
toolbar. The closest it comes to this is saying:
Search for Music and Videos on iMesh from within Internet Explorer!
Clicking to download the software takes me over to Download.com’s download page for the program. That page also
says nothing about getting a general purpose search toolbar as part of this software.
How about the install? A very long privacy statement comes up. If you read through this, about midway down, you discover for the first time that a toolbar comes along as
part of the setup:
10.3 The iMesh Software installs a toolbar into the web browser (the "iMeshBar") on Your computer. Upon receiving Your search query, the iMeshBar conducts a search with the
web browser and in the course of processing a given search query, sends a request to Licensor’s servers. This request includes the keyword query, time of day, browser type,
default language setting, IP address, an anonymous unique ID, and a code which identifies the distribution source of the iMeshBar used by You to conduct your search. If the
search query is being generated as the result of a misspelled URL or search term entered in to the browser address bar, Licensor also receives the misspelled URL address or
search term. Licensor uses this information in order to properly process your search request. For example, this data provides Licensor with: information on which language You
prefer to use; aggregated click information for the purpose of ensuring that Licensor’s search partners are appropriately compensating Licensor; information that allows
Licensor to make accurate payments to its distributors; aggregated usage and retention information; and aggregated search query information for the purpose of further
monetizing commercially oriented search keywords.
Here’s what I take away from that:
Carrying on past the agreement, the installation program says it will install iMesh but makes no mention of any other products or software that will come along for the
ride.
So what happened? After my installation, the iMesh search application came up. This let me search for music and files as promised. I did a search for "cars" and got lots of
promising MP3 files listed.
I also got the iMeshBar toolbar installed into my Internet Explorer browser. This is what’s supposed to help me search for files via iMesh, as promised on the iMesh home
page. However, that’s not the default function. By default, if you enter a word and hit return or click "Search," you get back results from an iMesh-branded
version of Ask Jeeves-owned My Web Search.
What if you want to change the default to file search, as promised? You can’t. An option to change the default
behavior is listed at the top and bottom of search result pages. However, you can only change to one of four major web search providers: Google, Yahoo, Ask Jeeves or
LookSmart.
There is a special iMesh button on the toolbar. Does pushing this get me actual iMesh music/video/file results in my browser, as promised? Nope. What it does is cause the
iMesh software application to fire up, and then the results appear over there, in that entirely separate application.
So what’s the conclusion about iMesh? Has this Ask Jeeves partner done wrong by me? Yes, though I honestly expected worse.
Overall, I find myself generally agreeing with what Edelman said about the installation when he looked at it.
iMesh didn’t even hint that I’d get a new general purpose search toolbar in my browser, but that’s what it gave me. Contrast that against the statement Ask Jeeves
said it wants to have happen after Edelman’s claims came out:
We want consumers to download our toolbars for the great functionality we offer and the volume of decidedly positive feedback combined with the millions of active users who
have sent over 1 billion smileys to date seems to indicate people are doing just that.
With iMesh, nothing I’ve seen indicates that a consumer downloading iMesh had any clue that they’d also get an iMeshBar providing general web searching via Internet
Explorer, rather than actual file searching. At the very least, requiring iMesh to link to the help page about the
iMeshBar from the iMesh home page would have provided a better clue.
Done with my testing, could I free myself of iMesh’s clutches, often an issue with adware and spyware installations? iMesh provides its own uninstall program that’s easily
found via the iMesh program folder. In addition, there’s an option to remove iMesh from the Windows Add/Remove Program control panel. So, two easy ways to remove iMesh.
Ah, but what about the iMeshBar itself? The Windows Add/Remove tool shows this as a separate installation. That leads me to wonder if removing iMesh using its own uninstall
tool will still leave the toolbar behind. I suspect this is the case. I know that after using iMesh’s own tool, iMesh disappeared from the Windows Add/Remove tool, implying it
was gone from my system. The iMeshBar add/remove option remained, however.
I haven’t yet rebooted my computer, something the iMesh install program says it needs me to do in order to finish the job. Once that happens, it could be that the iMeshBar
will also disappear. I’ll report back here on what happens. But if the iMeshBar remains, it’s another misleading point to me. If I say to remove iMesh — and you don’t clearly
indicate that iMeshBar is a separate program when installing — then you should take it away when I uninstall.
By the way, the Newsweek article noted above sheds some new light on the Ask situation, with Ask saying it
is now monitoring uninstall rates across its various distributors. If it sees a spike, then it supposedly knows a particular distributor may be doing something wrong.
What I’d like to see — as author Brad Stone of the Newsweek article points out as a problem — is a clear affiliation between Ask and these products.
For example, go to My Web Search and try to discover how it’s affiliated with Ask. The Ask brand is nowhere to be seen that I can
easily spot, despite the fact that Ask owns the property. Drill into the help page about the toolbar, and there’s still no
mention. If I go into the help page about My Info, THEN notice a page about help for the separate My Way site, THEN go to the
About Us page, I finally discover:
My Way is a property of Ask Jeeves, Inc.
That’s a lot of work, if I want to understand the parent company behind all of this. How about an About Us link right on the My Web Search site itself that identifies Ask
as the owner. Then if people have issues, they can take it right to the top.
I want the same on cobranded sites like the one iMesh operates. The About My Search
page there, listed on the home page, should make it clear that Ask Jeeves is a partner in what’s being shown. That should
be a requirement for Ask partners, along with a way to report if you felt you were someone misleading directed to the site. That way, if someone has a problem with an Ask
partner, the message can easily be delivered.
The latest articles from Edelman and Newsweek are just part of a trend of renewed focus on appropriate ad support of adware and spyware. Some further reading:
Want to discuss? Visit our forum thread, Smore’ Bad PR for Ask – MySearch Toolbar Installs