IndustryGoogle Lowers Urchin Price, Continues Discounting Strategy

Google Lowers Urchin Price, Continues Discounting Strategy

This afternoon the Googleplex announced that a monthly subscription to Urchin on Demand, a web analytics service, has been reduced by 60% to $199 per month. Google acquired Urchin about a month ago.

The $199 per month Urchin On Demand also now includes report profiles for up to fifty individual websites (Urchin’s previous offering included reporting for only one site). The price includes up to 100,000 pageviews per month. Users can add one million more pageviews for only $99 more per month.

In addition to the reduced price and increased number of profiles, Urchin On Demand is now able to import -pay–per-click costs directly from Google AdWords accounts.

By the way, the lower Urchin price is a continuation of Google’s trend of discounting products to win marketshare. The Picasa photo software it gave away for free after it was originally for sale at $30. Keyhole was reduced in price. This past post gives some more background on this Google strategy

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y