IndustryFastclick Unveils Contextual Search Ad Program

Fastclick Unveils Contextual Search Ad Program

The Media Post article, Fastclick Takes On Google With Contextual Ads, offers a look at the new FastClick program that launched yesterday.

As expected, online ad network Fastclick Monday began offering contextually relevant text ads–similar to Google’s AdSense–to its publishing and advertising clients…Fastclick’s entry into contextual search advertising and its initial public offering announced last month are directly related, analysts speculated. “Investors are now going to look to Fastclick to make sure they have a full quiver of arrows,” said Gary Stein, a Jupiter Research analyst. “It’s important that any company can round out all of their capabilities.”

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y