Google: We Do Have A Grand Plan
Living by Google Rules from Newsweek is a revisit to the challenges Google faces against stiff competition.
Revisit? Sure, because we saw these types of articles before last year, as people were dubious about Google’s IPO and worried that Microsoft would simply sweep Google away.
But it’s a good big picture review.
No, Google’s not going after eBay, it says. Yes, it’s still focused on search — spending 70 percent of its time on it — though crucially, that 70 percent effort includes
both paid and unpaid search. What chunk is going to the core web search service, vertical unpaid services like local or its massive fleet of ad reps isn’t disclosed.
Google’s often accused of being scattered, having no grand plan for staying strong it its space? That’s dismissed. "We definitely have a grand plan," says Google Marissa
Mayer, apparently in terms of how all things Google will eventually integrate and support each other.
That plan apparently didn’t include putting ads into Google News, which CEO Eric Schmidt says is why they aren’t there today. OK, ads have managed to be added to other
products that didn’t have them in the past, so you’d think that could happen here, as well.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now