More Press Attention Given to Clickfraud

Clickfraud continues to get mainstream press attention. This time around, the AP’s Michael Liedtke has the story, Click fraud looms as threat to search engine advertising growth.

Liedtke tells the story of online advertiser Tammy Harrison who says clickfraud cost her $100,000 in sales.

“Click fraud has gotten out of control,” said Harrison, who sells computer software to doctors. “It’s stealing money from my pocket. It’s just as bad as someone walking into a store and taking a television.”

The article also includes opinions from Chris Churchill at Fathom, Lisa Wehr at Oneupweb and many others. Churchill says that, “Click fraud exists, but it’s mostly a big paranoia,” while Wehr says, “Click fraud is like a big elephant standing in the middle of the living room. Everyone sees it and knows it’s there, but no one is quite sure what to do about it.”

About a month ago, Newsweek published a story about clickfraud.

Related reading

Facebook campaign budget optimization how marketers must prepare for September 1, 2019
search reports for ecommerce to pull now for Q4 plan
Effective Amazon PPC How to get the most out of Amazon PPC campaigns on a limited budget
Five ways to target ads on Google that don’t involve keywords