The Overture API: Advertiser Web Services
With the rumors going about Google’s API, it’s worth noting that
Overture already has one — and says this has been the case since 2001.
Called Advertiser Web Services, AWS allows Overture advertisers to interact with their campaigns through an XML format. Overture tells me:
The API doesn’t allow advertisers to cherry-pick which sites in the Overture network that they’ll target. But the rumor that Google’s API will allows this is just that — a
rumor, and one I find surprising and perhaps caused by some confusion between managing campaigns and controlling where ads will actually appear.
How to find out more about Overture Advertiser Web Services? Sadly, there’s no page at Overture I can point you at. Instead, contact your ad rep.
Postscript: An info page has now been posted.
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