SearchDay | Getting the Most Out of Your SEM Agency

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SEW Expert - Herndon Hasty Herndon

Getting the Most Out of Your SEM Agency
Five tips for working with an external team.
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Search Engine Watch Experts Columns

SEW Expert - Eric Enge Eric

How Keywords Help Determine Site Architecture
Keyword research can help you create a site that users will love, is easy to use, and is more likely to attract links.
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SEW Expert - Erik Qualman Erik

Is Google a Social Media Company?
In the future, we won’t search for products and services: they’ll find us via social media. Perhaps Google’s stiffest competition in the immediate future isn’t Bing and Yahoo, but rather it’s the likes of Wikipedia, Twitter, and Facebook.
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News from the Search Engine Watch Blog

IAB Report: Internet Advertising Down, Search Ads Up First Half 2009
Posted by Nathania Johnson Oct 6, 2009

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. Overall Internet advertising in the first half of 2009 declined by 5.3% compared to the same period, coming in at $10.9 billion. However, search continues to ride out the economic downturn by …
» Continue reading’s New Deals Feature Highlights Bargains in a Tough Economy
Posted by Nathania Johnson Oct 6, 2009

The recession has people using coupons more than ever. SEW readers know that because we cover data on increased coupon usage. Now, there’s another option for bargain-hunters. Today, launched a new feature for its web search called Ask Deals. It reduces the number of clicks that consumers typically employ to …
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FTC Sets New Guidelines for Blogger Endorsements and Word-of-Mouth Marketing
Posted by Nathania Johnson Oct 6, 2009

The Federal Trade Commission (FTC) has issued new regulations regarding blogger endorsements and word-of-mouth marketing campaigns. If a blogger is paid to do a review – either through money or product/service – said blogger must reveal said payment. Ever been annoyed by posts in message boards that ended up being …
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eMarketer Report Says Keep Video Ads Short and Relevant
Posted by Greg Jarboe Oct 6, 2009

David Hallerman, eMarketer senior analyst, has just written new report entitled, “Marketing to the Online Video Audience.” Although online video viewership has never been higher and marketers are eager to reach this large and growing audience, many online video viewers dislike intrusive video ads — even though they freely accept TV …
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Search Engine Watch Forum Discussions

Why Google search can’t get “too good”. Oct 6, 2009
When “organic” search does its job, and the user goes directly from a Google search result to a site that can sell the user what they’re looking for, Google makes no money. Google gets revenue when the user is directed to a page with Google ads, or when the user …
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Google Shares Mobile Search Volumes Sep 25, 2009
After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes – This is really BIG for all mobile advertisers! Finally we can …
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Double Serving Ads Sep 29, 2009
Can anyone clarify Google’s policy on double serving ads? Or that of Yahoo & Bling come to that. My understanding being that this was prohibited for various, obvious reasons. However, I’ve recently become aware of this with a competitor showing up to 7 sites on the same keyphrase and …
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