SearchDay | 15 Social Media Maxims for Marketers

Today’s Top Story:

SEW Expert - Erik Qualman Erik
15 Social Media Maxims for Marketers
With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can’t keep up. Then, consider these fundamental principles to help you keep your sanity and reap a healthy return.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron
Video Search 101, Part 1
With Internet video on the rise and the search engines looking more favorably on video content, there’s an opportunity to leverage this medium for your SEO efforts. We’ll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.
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SEW Expert - Chris Boggs Chris
Google Sitelinks for Directory-Level Pages
Monitoring important directory levels of a domain should become an immediate strategy consideration for all large companies performing SEO, not to mention anyone with a site that has the structure and authority to merit sitelinks at the root domain.
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News from the Search Engine Watch Blog

Bing is Live (no pun intended)
Posted by Nathania Johnson Jun 2, 2009

Forget June 3rd. You can search Bing now. Also, at 10am PST today, you can attend an online session where the Bing team will show off all the features. Click here to attend.
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Google Adds Nearest Intersection to GOOG-411
Posted by Nathania Johnson Jun 2, 2009

If you’ve ever called an information service, you know you can get an address and a phone number. And, of course, many times you can get patched through instead of having to remember the phone number. But simply getting an address isn’t necessarily helpful. Now, GOOG-411 is offering up nearest …
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Ex-Googler Yoelle Maarek Becomes a Purple Person
Posted by Nathania Johnson Jun 2, 2009

In 2006, Yoelle Maarek founded the Google Haifa Engineering Center. While there, her team contributed such features as Google Suggest, Searching Ads, and Interactive Annotations on YouTube. Maarek left Google and will now lead the Yahoo! Lab in Haifa with Ronny Lempel. The lab was opened in March 2008. Prior to …
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SES Toronto Adds Copywriting, Landing Page and Twitter Sessions
Posted by Greg Jarboe Jun 2, 2009

SES Toronto gets underway June 8-10, 2009, at the Sheraton Centre Toronto. With just a week to go, largest search engine marketing conference in Canada today announced the addition of copywriting, landing page and Twitter sessions to the already packed conference agenda. The event is organized and programmed in …
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Search Engine Watch Forum Discussions

Microsoft is going to launch BING! Jun 1, 2009
Hello Guys Microsoft is going to launch its Bing search engine. Quoted as the Decision Engine, Bing aims to compete with Google and divert its market share. As of now it focuses on 4 prime areas – Local information, Travel, Health care and E-commerce. Bing aims to provide users with faster …
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Google Suggest – I’m actually using it..who would have thought? Jun 1, 2009
I must say I was rather skeptical about the suggest feature when it was implemented. However, Ive actually started to use it and it has made searching easier for me. What I like best about it, though, is this: I just typed in “sales skills” (blame my curiosity ;)) and google suggested to …
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PR Update? May 30, 2009
Is google running a PR update? My main site stayed with a PR5, but blog went from PR3 to a PR2. And another site went from 0 to 1. Anybody else seeing PR changes on their sites?
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