Google Buys Local Deal Aggregator The Dealmap

Google has acquired The Dealmap, a website that collects local deals and discounts and then makes them available via Twitter, a mobile app, and email. The service uses Google Maps to show deal locations, which could lead to more integration with Offers.

“We believe Google provides the ideal platform to help us accelerate our growth and fulfill our mission,” the team wrote in a blog post announcing Google’s acquisition. “We’re passionate about helping people save money while having great local experiences, and in Google we’ve found the perfect partner that shares this passion, as well as our vision and strategy. We believe that joining Google will help us innovate in new and unexplored areas of commerce.”

Terms of the deal weren’t disclosed. This is Google’s 17th acquisition of 2011.

The Dealmap launched in May 2010, claims 2 million users, and “more than 85 million monthly visitors to our partner network.” Using 450 sources, The DealMap allows users to browse daily deals via various categories (e.g., restaurants, shopping, hotels, automotive, home and garden), or find deals by city or brand. The site also lets users and businesses submit deals, but due to the acquisition, The Dealmap advises businesses to submit deals to Google Offers for consideration.

For example, if you were looking for pizza in San Francisco, CA, The Dealmap shows you a map, with icons showing you where available deals can currently be found. Clicking on the icon brings up deal details.

The Dealmap San Francisco Pizza

“We are impressed with what The Dealmap team has accomplished and excited to welcome them to Google,” Google said in a statement. “We’ve been thrilled with the early success of our commerce offerings, and we think they can help us build even better products and services for consumers and merchants.” 

Google initially tried to get into the daily deals space by buying Groupon for up to $6 billion, plus performance incentives, but Groupon turned Google down. Reports emerged about a month later about the impending arrival of Google Offers, which launched in Portland, and has since expanded to New York City and San Francisco, with plans to roll out to Boston, Austin, Denver, Seattle, and Washington, D.C.

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