Search and social optimization software firm SEOmoz has made its first acquisition, buying Twitter analytics company Followerwonk for $1-4 million. It is now fully integrated with the Moz Pro account, a process that took two months to complete.
Search and social optimization software firm SEOmoz has purchased Followerwonk, a Twitter search, discovery, and analysis company. Starting today, Followerwonk is fully integrated and available to SEOmoz Pro members.
Followerwonk allows users to search Twitter bios and sort, filter and export data, among other functions. Marketers can compare Twitter users side-by-side and see a visual representation of the overlap in the followers, to learn more about the potential effect of retweets, for example.
Analyze Followers shares user insights including geographic concentrations, influence score distribution, gender, and a number of metrics such as tweet recency and tweet quantity.
The acquisition actually took place back in June, though SEOmoz founder Rand Fishkin has had his eye on Followerwonk for a while now. This announcement comes as their integration is complete and they’ve upgraded Followerwonk’s infrastructure to support the influx of new users.
The deal was worth $1-4 million, though Fishkin could not be more specific. “Normally, I like to be wholly transparent about everything we do here at SEOmoz, and that would include acquisitions. However, in this case, I can’t reveal all the details around the transaction,” he wrote in the announcement.
This was SEOmoz’s first major acquisition and Fishkin hinted at more to come.
On his plans for Followerwonk, Fishkin said, “As for the months ahead – Peter and his team will be working with us to spec out a roadmap for new features, upgrades, and data inside the product.” As its own product, Followerwonk has a limited lifespan.
“For the next 6-9 months, expect to see Followerwonk exist as its own product, separate from SEOmoz (though connected to your PRO account),” Fishkin said. “In the further future, we’ll likely be doing more work to bake the products together and present a unified analytics experience.”
Marketers can try out the Pro version with a 30 day free SEOmoz trial.
Have you used Followerwonk? Let us know what you think in the comments!