GM Won’t Come Back from Bankruptcy, If Searches are Any Indication

Hitwise has released disturbing data on searches for GM brands. As, I’m sure you’re aware, GM filed for Chapter 11 bankruptcy this past Monday and the spin from the company is that they hope to come back. But if searches are any indicator, that hope isn’t based in reality.

There is a steady decline in searches for Chevrolet, Saturn, Pontiac and GMC since May 2006.

hitwisegmbrand060309.png

None of the brands show up in the Top Ten automotive brand searches. Chevrolet comes closest, clocking in at #12.

  1. Toyota
  2. Honda
  3. Ford
  4. Nissan
  5. Hyundai
  6. Dodge
  7. Kia
  8. Suzuki
  9. Volkswagon
  10. Jeep

Even worse for GM is that the keyword variations surrounding their searches have to do with financial information – things like stock price, bankruptcy, and bondholder interest.

hitwisegmvariation060309.png

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