Hitwise: Google Leads in UK Search Race

According to new research from Hitwise, Google powers 7 in 10 UK searches. The study also reported that 94% of all UK searches come from the top four engines.


…Google, Ask, Yahoo Search, and MSN Search powered nearly 19 out of 20 (94%) UK internet searches. This equates to 14% of search engines (8 out of 57) powering 94% of searches, and the trend for consolidation is increasing, the research revealed.

October 2004 vs. October 2005

Comparing the four weeks ending 1 October 2005 and the four weeks ending 2 October 2004, the volume of searches powered by the combined UK and .com properties of Google, MSN Search, Yahoo! Search and Ask has increased by 70%. “These gains have been driven by growth in searches performed on Google UK and MSN.co.uk Search”, said Heather Hopkins, director of research for Hitwise UK. Hopkins added, “MSN and Google have been extremely successful at promoting their search toolbars, driving up the volume of UK searches they power. MSN has also likely benefited from the default search page on Internet Explorer.”

Google UK Domination

Google UK continues to dominate the search engine market in the UK, powering 63% of all internet searches in the four-week period ending 1 October 2005. Collectively Google UK and Google.com power 70% of UK Internet searches.

MSN.co.uk placed second with 8% of all UK searches for the same four week time frame.

More in the Netimperative article: Google powers 7 in 10 UK searches.

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