New research shows that mobile traffic from Facebook to publisher websites was up 253 percent year-over-year. This data comes on the heels of Facebook's third-quarter earnings, which showed mobile ads accounted for nearly 50 percent of ad revenue.
Facebook mobile traffic to websites was up approximately 253 percent year-over-year in September 2013; this, according to social media-sharing company Shareaholic, which released data last week.
Findings show that Facebook referral traffic grew a total of 3.84 percentage points from September 2012 to September 2013, with mobile seeing nearly a 2-percentage-point growth.
This data comes on the heels of last week’s Facebook announcement of third-quarter earnings, which showed mobile ads accounted for 49 percent of its $1.8 billion third-quarter advertising revenue. This number is up from second quarter’s 41 percent.
Last month, Shareaholic published findings that revealed Facebook drove more than 10 percent of overall traffic to publishers. Shareaholic’s Danny Wong said site owners can’t ignore the obvious.
“Make sure your site is fully optimized for mobile browsing. Let’s face it. No one really enjoys pinching and zooming, or finger dragging, to read or see anything. Your visitors will thank you for it.”
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