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    Searchmetrics report: How Amazon and Google help each other

    Industry Searchmetrics report: How Amazon and Google help each other

    7m Barry Levine
    The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager

    Industry The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager

    2y Tereza Litsa
    How to transfer insights from search to social campaigns

    PPC How to transfer insights from search to social campaigns

    2y Sana Ansari
    Get the Latest
    daily news and insights about search engine marketing, SEO and paid search.
    Four ways you can use AI to optimize your AdWords campaigns

    PPC Four ways you can use AI to optimize your AdWords campaigns

    2y Manish Dudharejia
    Using the new Google AdWords dashboard

    PPC Using the new Google AdWords dashboard

    2y Ann Stanley
    How Dynamic Search Ad campaigns could unlock SEO success

    PPC How Dynamic Search Ad campaigns could unlock SEO success

    2y Laura Green
    A beginner’s guide to paid search

    PPC A beginner’s guide to paid search

    2y Fountain Partnership
    Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs

    SEO Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs

    2y Luke Richards
    6 AdWords metrics you should optimize for better ROI

    PPC 6 AdWords metrics you should optimize for better ROI

    3y Guy Sheetrit, CEO
    How to improve your AdWords conversion rate 

    PPC How to improve your AdWords conversion rate 

    3y Tereza Litsa
    How to optimize your ad campaigns for consumer behavior on Facebook and Google

    PPC How to optimize your ad campaigns for consumer behavior on Facebook and Google

    3y Sam Carter
    AdWords Editor 12: Everything you need to know

    PPC AdWords Editor 12: Everything you need to know

    3y Clark Boyd
    3 ways to scale your SEM efforts when you are hitting a wall

    PPC 3 ways to scale your SEM efforts when you are hitting a wall

    3y Sana Ansari
    Is Google's 'Beauty and the Beast' ad the future of paid voice search?

    News Is Google's 'Beauty and the Beast' ad the future of paid voice search?

    4y Al Roberts
    The 10 Best & Biggest New PPC Features of the Year

    PPC The 10 Best & Biggest New PPC Features of the Year

    4y Larry Kim
    Google releases new AdWords improvements and stats ahead of Black Friday

    News Google releases new AdWords improvements and stats ahead of Black Friday

    4y Christopher Ratcliff
    A 10-minute account audit to prevent SEM fires during the holidays

    PPC A 10-minute account audit to prevent SEM fires during the holidays

    4y Sana Ansari
    Capitalize on volume and long tail in Q4 with Dynamic Search Ads

    PPC Capitalize on volume and long tail in Q4 with Dynamic Search Ads

    4y Sana Ansari
    How to combine AdWords with Outbrain without cannibalizing their effectiveness

    Content How to combine AdWords with Outbrain without cannibalizing their effectiveness

    4y Mun Yin Liu
    Google's biggest ever product announcement: what are the implications for search?

    Industry Google's biggest ever product announcement: what are the implications for search?

    4y Tom Murphy
    Six most important search marketing news stories of the week

    Industry Six most important search marketing news stories of the week

    4y Christopher Ratcliff
    Reliable search volume data: a glimmer of hope

    PPC Reliable search volume data: a glimmer of hope

    4y Laurel Marcus
    12 companies hit with a Google manual penalty

    Industry 12 companies hit with a Google manual penalty

    4y Christopher Ratcliff
    Google AdWords: the dos and don'ts of callout extensions

    PPC Google AdWords: the dos and don'ts of callout extensions

    4y Amanda DiSilvestro
    Five common keyword research mistakes you need to avoid

    PPC Five common keyword research mistakes you need to avoid

    4y Mike Le
    Five ways analysts can take their skills to the next level

    Analytics Five ways analysts can take their skills to the next level

    4y Adam Singer
    What is game theory and can it be applied to PPC marketing?

    PPC What is game theory and can it be applied to PPC marketing?

    4y Larry Kim
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