automated
How Is Automated Conversion Optimization Possible with Google?
Using the patent for "User Path Abandonment Analysis," this examines how Google processes data from user paths, AdWords Quality Score, and discusses the development of an automation system based on user behavior.
Scaling Link-Building: Sustainable Practices for Enterprise Clients
How does one effectively scale link-building campaigns that earn quality results? These are suggestions for executing sustainable practices that your clients will appreciate.
Backlink Monitoring: Keeping Track of Your Existing Links
Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Here's how to effectively keep track of your existing links. Also: the pros and cons of couple backlink monitoring tools.
Streamlining Social Content Promotion
Because content has to be promoted and shared socially, creation can't occur in a procedural vacuum. These tips will help ensure that everyone working on content knows where that content is going and provide the best possible presentation.
6 Super Time-Saving Tips to AdWords PPC Management
It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do they? Check out these time-saving tips for Google AdWords PPC.
Facebook Removing Fake Likes
The social network said that it has increased its use of automated tools which can detect and remove fraudulent "Likes". Facebook's effort will include the use of updated security components which can better identify suspect behavior.
AdWords Editor Adds Top-of-Page Bid Estimate Support
The latest AdWords Editor update, 9.7.1, includes top-of-page estimates via Automated Rules, the ability to manage bids based on these estimates, as well as the ability to filter keywords within advanced search, as well as targeting improvements.
Goodbye, AdWords Position Preference… We Hardly Knew Ye
If you were still using the AdWords Position Preference feature, now is the perfect time to re-evaluate your current AdWords strategies.
Automate Your AdWords Management with Automated Rules, Part 2
A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the rules you can use at other levels of your account: ad group, keyword, and ad variation.
Google AdWords Opens Automated Rules For Ads To All Users
Late last year, Google launched a beta test of “Automated Rules” for Adwords – “that lets you save time by scheduling automatic ... read more
